Media Event Promotes Healthy, Active Lifestyles
at Sports Club/LA

True North’s TrendCast gives media first look at new active lifestyle gear

New York, NY (May 13, 2009)- Nearly 50 members of the media attended True North's annual TrendCast event held at The Sports Club/LA on May 13th to preview the latest trends for Fall/Holiday 2009. TrendCast, an intimate new product expo for the media, featured 15 brands from the fitness, fashion, and active lifestyle categories.

Representatives from media outlets like Health Magazine, Oprah Magazine, MTV, AOL.com, CBS News, and Men's Journal could be seen testing products and learning about new fitness and style trends. New to TrendCast this year were members of social media networks; Editors of mom blogs as well as twitter users were in attendance.

Back this year, the Sporting Goods Manufacturers Association (SGMA) announced their 2009 Sports and Fitness Participation Report as well as their push for a Health Care Reform called “The Personal Health Investment Today (PHIT) Act of 2009.” PHIT strives to prevent illness and improve health in America by encouraging more active lifestyles. (www.SGMA.com)

Fitness:
With so much focus on getting back into shape and leading healthy lifestyles, fitness products are in high demand! ICON Fitnesswww.getpoerbells.com) ICON also demonstrated their NordicTrack Incline Trainer that goes to an incline of 40% which provides an astounding range of workout options even at walking speeds. (www.nordictrack.com)
demonstrated their kettle bells- a "retro" fitness product that was extremely popular in the 40s. (

Octane Fitness continues commitment to delivering breakthrough, performance cross training. Low impact cardiovascular equipment is the sole focus of Octane Fitness' extensive research, development, testing, and manufacturing- all ultimately to benefit exercisers with superior quality products; innovative, effective workouts and unparalleled personalized service. (www.octanefitness.com) McDavid is the leading manufacturer of sports medical products, protective equipment, and protective apparel. Their innovative HexPad technology had been worn by a majority of college football teams, professional basketball teams, as well as a large and growing number of high school and recreational leagues and athletes in sports categories. (www.mcdavidusa.com)

Winter Sports:

Winter gear, a staple at TrendCast, was on full display this year, also promoting healthy, active lifestyle. Gordini displayed the latest line of gloves, mitts and goggles-encompassing all of the ski and ride trends in fantastic color and style. Also, displayed were Gordini’s line of goggles which are a part of GASP - Gordini Artist Series Project. They took the new Sprock frame and let two of today’s most prominent artists go wild with the graphics. The result? All the Sprock features and tech, with a limited-edition look you can only get from Gordini— the next step in the Gordini Artist Series Project. To compliment individual style-Gordini also displayed its new line of base layers at the event. (www.gordini.com) Marker paid tribute to the royal family displaying their latest in binding technology. Featured at TrendCast was the Jester Schizo along with the Griffon Schizo. Showing off your latest tricks in backcountry or blazing through powder requires a different technique, now with the Schizo- Marker lets you do it all -with a simple twist at the toe- your binding can be placed exactly where you want it. At TrendCast, attendees were able to see first hand the advanced technology behind the Schizo design. Also, featured was the Duke, Baron, Jester and Griffon. (www.markerusa.com) Volkl also showed its new line of skis. Whatever your style-Volkl meets your needs offering the most advanced in ski designed on the market today. Among those featured at TrendCast were the Chopstick, Gotama, Katana, Kuro and Mantra.(www.volkl.com/ski)

Fashion and Active Lifestyle:

Fashion and active lifestyle brands were a major focus at TrendCast 2009- covering everything from footwear to all natural hand sanitizer. These brands compliment the healthy and fit lifestyles promoted by the fitness and winter sports brands. KangaROOS footwear delivers market-right styling, with each silhouette featuring a unique pocket story, and an adventurous twist on color. The brand features styling for a wide range of women, a stand alone line for children, and a collection reminiscent of the shoes worn by the great Walter Payton. (www.kangaroosusa.com) Randolph Engineering, the original sunglasses for the military, became the prime contractor for military- style aviation flight glasses for the U.S. Department of Defense. Each of the seven styles are customizable and come with a lifetime warranty. (www.randolphusa.com) Thule is the world leader in sports and utility transportation. Their extensive line of carriers for bicycles, skis, kayaks, surfboards, and cargo are all tested to the strict European standards which are not found in the US. (www.thuleracks.com) AnneMarie Borlind produces a complete line of personal care products and cosmetics designed to address the needs of all types of skin, but the product line has received international recognition for its anti-ageing treatments, having been awarded the French Victoires de Beaute, Prix Beaute Sante and Better Nutrition Best of Beauty. (www.boerlind.com) All Terrain is a leading maker of all natural performance skin-care products developed by and for outdoor enthusiasts who expect the most from themselves and the products they use. All Terrain 's products are effective, disproving the myth that if it's natural, it can't work as well as chemical based products. (www.allterrainco.com) Victoria Tane, artist, entrepreneur, and inventor of the patented hair accessory, Headbenz, creates one-of-a-kind and limited edition jewelry and accessories using vintage, handmade, and recycled components. (www.victoriatane.com)

True North Brand Group is a public relations and marketing firm specializing in cost effective solutions to building brands. For more information please visit http://www.truenorthpr.com/

Recent Successes Within the Tech Space

True North has expanded its portfolio into the technology sector and have hit the ground running. We are really excited to be working closely with such a promising new start-up, ClickFuel (Click Fuel). Former, President of the Monster North America, Steve Pogorzelski, has launched this new Boston-based company and has taken on the role of CEO. Although True North has primarily specialized in the consumer marketplace in the past, we are now aggressively diversifying our client portfolio and are proud to have ClickFuel as a partner. In just two short weeks, True North introduced ClickFuel to the New England Technology sector by working closely with contacts at Mass High Tech. This resulted in an excellent piece of coverage (Mass High Tech) as well as a follow-up piece citing ClickFuel in it’s "Startup Watch: Five you should follow.”

We look forward to bringing ClickFuel unbeatable success with all public relations initiatives!

True North’s staff is made up of high level PR professionals who are experienced within consumer, technology and professional services industries. The key to our success is the common mindset among our professionals. We believe in cultivating and fostering relationships with members of the media and understanding the needs of both our press contacts and our clients and aligning those objectives to make a perfect match. Our team’s strengths are all encompassing and we consider ourselves among the finest of full service agencies.