CONCAVE SELECTS TRUE NORTH BRAND GROUP TO SPEARHEAD ITS PR EFFORTS

TORONTO (July 31) - Concave footwear, maker of a proprietary advancement in soccer footwear that has the ability to change the way the game is played, has selected True North Brand Group, Inc., to lead its public relations efforts.

“To really understand how a new technology can give players more confidence to make shots and passes they never thought possible we needed to find a firm that not only understood our marketplace - having the ability to speak to dealers and players - but a firm that could also support the grass root efforts needed to put the product in front of players,” said Billy Bacci, director of marketing for Concave. “We really believe that once players try this product we’ll own them.”

Concave has spent the past 8 years refining its technology and will launch in the US later this summer.

“It’s not very often you get to align yourself with a brand that can change a sport,” said Mark Tedeschi, president of True North Brand Group, Inc. “Prince Racquets did it in tennis, Callaway and its Big Bertha driver did it in Golf – and Concave is poised to have that same kind of impact in soccer. We’re thrilled that we get to help tell their compelling story!”