SEE WORTHY INC CHOOSES TRUE NORTH AS ITS MEDIA RELATIONS REPRESENTATIVE

(December 12, 2007) – See Worthy Inc., North American distributors of SABLE® WaterOptics, a leading product line of performance optical gear, has selected True North Brand Group, Inc. of Hingham, Mass., to handle all of the company’s marketing communication efforts- including strategy, branding, and media relations.

SABLE® WaterOptics products are recognized by both eye doctors and swimming professionals for their safety and optical quality- combining superior optics with superb sporting performance and comfort.

“Since 2005 SABLE® WaterOptics has built strong relationships amongst optical professionals and competitive swimmers in North America through word-of-mouth and now we are ready to take our company to the next level”, said Paul Lantinga, the company’s founder. “We need experienced PR professionals to assist us with reaching out to consumers, getting our products media exposure and making more people aware of what our company has to offer,” said Lantinga. “The team at True North Brand Group has a proven tack record for assisting emerging companies like ours in defining their strengths and sharing that information with the media and consumers. The time is right for us and True North is simply the right partner”, said Lantinga.

True North Brand Group is a full-service public relations, marketing and strategic planning company based in Hingham, Mass. specializing in performance and technical products for the industrial, outdoor, athletic and fitness markets.

“What attracted us to See Worthy Inc is their commitment to making water recreation more fun and safe,” said Gigi de Young, account representative from True North Brand Group. “I look forward to applying my past industry experience in helping See Worthy Inc reach the next level of its development,” said de Young.