GORDINI LOBZ FEATURED IN OPRAH

This year's O List, in the December 2007 issue of Oprah Magazine, singled out Gordini Lobz as a great choice for your "teenager who's permanantely connected to her iPod and leery of hats."

Featured on the great gifts in the $25-$50 section of the magazine Oprah's influence, as it did last year when we helped a small sweater company called Neve gain recognition, Gordini has been pleasantly overwhelmed by the power of Oprah! Gordini Lobz are state of the art earmuffs made with the same insulating properties found in their gloves but these aren't jusr ordinary ear-muffs. With an audio imput you can plug your Mp3 player into a pair of Lobz and feel the beat no matter how cold it gets out there.

ADVERTISING AGE RECOGNIZES SIGG!
Congratulations to SIGG for being placed along side the likes of Coke, HP, Heineken, Doritos and the Energize Bunny in Advertising Age's salute to 50 Sharp Marketing Ideas. In the piece president Steve Wasik and VP Sales Robert Rheaume were singled out for their positioning of the brand as a smart alternative to plastic bottles. Nice job guys!!! In case you missed the piece that ran in the November 12, 2007 issue we've included it below.

Fifty Sharp Ideas and the Visionaries Who Saw Them Through
It's hard to get cool, but it's harder to stay cool. Just ask Robert Rheaume. The Sigg USA VP-sales and marketing, along with Steve Wasik, president-general manager, had been peddling a $20 reusable metal bottle, but consumers didn't get it. This fall, after a summer packed with headlines about the millions of tons of plastic water bottles flowing into city landfills, those same buyers are calling back wanting bottles -- yesterday. In addition to brisk online sales, the number of outlets selling the bottles has grown to more than 1,300 from 400 in two years. While privately held Sigg declines to give more specific figures, it says sales are up 250% from last year. "Someone told me recently that it's so cool the product isn't everywhere," says Mr. Rheaume, 40, adding that most of the company's sales spike was built on blogs and working with outdoor enthusiasts. He started posting comments on the blogs, and now bloggers are sharing news about Sigg bottles. "They do it for us," he says. A contest for a new design drew 30,000 votes, Mr. Wasik says, adding that the design will be for sale at Patagonia stores in time for the holidays.

WE MADE THE COVER - TWICE!

We're still waiting for the snow to land but we were stoked to kick the season off with clients featured on the cover of both the October issues of Ski and Skiing Magazine. While Gordini was honred by our freinds at Ski with their new goggles gracing the cover of their publication we were thrilled when we picked up our copy of Skiing the very next day and saw the very educated team of writers and testers at that publication opted to feature a pair of custom Volkl Bridges on the cover of their magazine that were going to the winner of the letter of the month, written by a woman from Big Sky Montana who caught of glimpse of "Naked Guy" streaking down the North Summit Snowfield at Moonlight Basin.