HITTEN THE BIG APPLE OVER THE SUMMER!

It’s been a busy summer here at True North with numerous trips to New York to visit with our media friends to highlight leading winter sports gear. Following one of our most successful TrendCast events that took place in May and had numerous products featured on the national broadcast of Fox and Friends, True North then took over the Bryant Park Hotel for two days of meetings with over 20 editors and producers who were invited to see more than a dozen winter brands for their holiday issues.

New skis, hi-tech sleds, snowshoes, cool winter gift ideas and smart-fabric apparel where just some of the items that were scooped up by publications like Men’s Journal, Maxim, Self and Shape, as well as our favorite on-line sites like Cool Hunting, which are all featuring products from this trip. Some individual trips to meet with editors who couldn’t make these events rounded out our busy summer in the city. Now bring on the snow so we can finally put some of these cool items to use!