THE “OPRAH EFFECT"

HINGHAM, MA (November 3, 2007) – We were delighted to see the November issue of Oprah Magazine which gave a glowing endorsement to one of our clients - Néve Designs.

A relative new comer to the world of fashion – specifically winter-wear sweaters for men and women – Néve Designs received the coveted stamp of approval in the latest issue of O, The Oprah Magazine where the Annabelle style sweaters received a first-page, full-page treatment of November’s “O List.” O, The Oprah Magazine has a circulation of more than 2.5 million readers.

“This was no small feat for a new company,” acknowledges Tom Irvine, CEO of Néve Designs. “Knowing that we needed a slam dunk endorsement to secure significant consumer awareness, we partnered with True North Brand Group for our marketing efforts which included participation in their annual TrendCast event.”

TrendCast Opens Doors

TrendCast is an invitation-only annual event designed and organized by True North Brand Group that gives select brands an opportunity to showcase upcoming products to an elite group of fashion writers. For the past two years, TrendCast has been conducted in conjunction with the Sporting Good Manufacturers Association (SGMA). This partnership provides editors the opportunity to learn from Tom Cove, president and CEO of the SGMA, the most recent fitness trends that American’s are participating in and from Rocketfish Design, a team of designers who can speak about fashion trends – color palettes, trends in fabrics, etc.

“The idea behind TrendCast is to maximize an editors time and give them an opportunity to see a group of brands in a three hour time%2