SGMA SELECTS TRUE NORTH BRAND GROUP TO MANAGE PUBLIC RELATIONS FOR SGMA SPRING MARKET
New industry trade event set to debut June 11, 2007 in Las Vegas

WASHINGTON, DC. – October 12, 2006 - The Sporting Goods Manufacturers Association has selected True North Brand Group, Inc., Hingham, Ma., to oversee public relations efforts for SGMA Spring Market.
SGMA Spring Market is a focused industry event that provides manufacturers direct access to specialty and trendsetting retailers, independent, regional and small retailers, as well as team dealers. SGMA Spring Market is an opportunity for those retailers to see athletic footwear, performance apparel, team apparel and equipment, and fitness equipment and accessories—all under one roof. Leading brands such as Asics, New Balance, Franklin, Under Armour, Everlast and Riddell are just some of the big name brands that have already committed to the event.
“True North Brand Group brings great depth and talent to the SGMA Spring Market. SGMA and our member brands have had very positive results working on a number of joint media events, and we are very confident True North will deliver unparalleled media coverage for companies exhibiting at SGMA Spring Market," expressed SGMA President and CEO Tom Cove. "We look forward to leveraging True North's breadth of experience across industry segments and among leading consumer media."
SGMA Spring Market is scheduled for June 11-13, 2007 at the Sands Expo & Convention Center in Las Vegas, NV. In addition to the trade show, SGMA Spring Market will also host an aggressive conference schedule including the ELITE Running Specialty Store Conference produced by The SportsOneSource Group.
“There is a void in the industry that needs to be filled and SGMA Spring Market fills that void,” said Mark Tedeschi, president of True North Brand Group, Inc., “We are thrilled to be a part of the team and to help spread the word about this much needed industry event.”
True North will work hand in hand with SGMA and Universal Event Management, Braintree, MA, which is responsible for all sales, marketing, programming and show logistics.
For more information on SGMA Spring Market, please visit www.sgmamarkets.com.

UK International Selects True North Brand Group as its Media Relations Partner

POWAY, CA. (October 11, 2006) – UK International, a leading designer and manufacturer of performance lighting products, protective cases and accessories has selected True North Brand Group, Inc., Hingham, Mass., to support its public relations efforts.

True North will assist the company with media relations, marketing communications and other PR activities in the US as it looks to expand the reach of the brand into other markets.

UK International, already a market leader in the Dive and Industrial markets, specializes in dependable high quality lighting products designed for utility, safety and fire and rescue as well as personal lighting products for scuba divers.

“I have had the pleasure of working with the True North Brand Group once before in my career and I admire the team’s sense of integrity and work ethics”, said Michael Fattori, Director of Sales and Marketing of the US Outdoor Recreation & Government division for the company. “True North is committed to their clients and consistently delivers exceptional results. I know through first-hand experience, that UK has made an excellent choice in partnering with the True North team,” said Fattori.

Led by a world-class team of innovative and technical designers, UK has plans to expand the company’s product categories and in turn aggressively expand its US retail and consumer base in 2007.

“What attracted us to UK International is the level of innovation they bring to the table,” said Gigi de Young, the account representative from True North Brand Group, Inc., who will represent the company. “The innovation they have brought to the dive and industrial markets is unparalleled and we’re excited to help spread the word as they enter other performance markets,” said de Young.