iMEASURE FITNESS™ SELECTS TRUE NORTH TO SPEARHEAD ITS PUBLIC RELATIONS EFFORTS
BELMONT, MA. (September 5, 2006) – iMeasure Fitness™, launching later this year, has selected True North Brand Group, Inc., Hingham, Mass., to spearhead its public relations efforts.
iMeasure Fitness™ is the result of years of research from an extensive list of nationally recognized physiologists, physicians, and fitness trainers that gives consumers an easy and accurate way to check their fitness level.
“Simply put, you can go to the doctor’s office and find out your cholesterol score, iMeasure gives you the keys to measure your fitness level,” said Jennifer Guckel Porter, CEO of iMeasure, a division of Galileo Health Partners, Inc.
By taking a series of easy tests in six key areas – Cardio, Strength, Flexibility, Lifestyle, Balance and Body Composition – and then sending the results into iMeasure via their web site – consumers can immediately receive their fitness score and a full report and learn how to improve their score.
Porter said True North will be responsible for helping to generate awareness at the trade level in all target distribution areas, ranging from food and drug channels to sporting goods. In addition, iMeasure is looking for strategic partnerships with the right fitness oriented brands that share iMeasure’s commitment to keeping fit.
“We were captivated by how easy the test was to take and how impactful and accurate the results could be to someone who may not have a read on their overall fitness health,” said Mark Tedeschi, president of True North Brand Group, Inc.
True North Brand Group is a full service public relations, marketing and strategic planning company based in Hingham,Mass. specializing in performance products for the outdoor, athletic and fitness markets. For more information about True North Brand Group, Inc., please visit http://www.truenorthpr.com/
BELMONT, MA. (September 5, 2006) – iMeasure Fitness™, launching later this year, has selected True North Brand Group, Inc., Hingham, Mass., to spearhead its public relations efforts.
iMeasure Fitness™ is the result of years of research from an extensive list of nationally recognized physiologists, physicians, and fitness trainers that gives consumers an easy and accurate way to check their fitness level.
“Simply put, you can go to the doctor’s office and find out your cholesterol score, iMeasure gives you the keys to measure your fitness level,” said Jennifer Guckel Porter, CEO of iMeasure, a division of Galileo Health Partners, Inc.
By taking a series of easy tests in six key areas – Cardio, Strength, Flexibility, Lifestyle, Balance and Body Composition – and then sending the results into iMeasure via their web site – consumers can immediately receive their fitness score and a full report and learn how to improve their score.
Porter said True North will be responsible for helping to generate awareness at the trade level in all target distribution areas, ranging from food and drug channels to sporting goods. In addition, iMeasure is looking for strategic partnerships with the right fitness oriented brands that share iMeasure’s commitment to keeping fit.
“We were captivated by how easy the test was to take and how impactful and accurate the results could be to someone who may not have a read on their overall fitness health,” said Mark Tedeschi, president of True North Brand Group, Inc.
True North Brand Group is a full service public relations, marketing and strategic planning company based in Hingham,Mass. specializing in performance products for the outdoor, athletic and fitness markets. For more information about True North Brand Group, Inc., please visit http://www.truenorthpr.com/
posted by True North at 1:32 PM
0 Comments:
Post a Comment
<< Home