WHY SKIS, GEAR AND NYC CABS JUST DON”T MIX
“If only we had a camera!”
If you’re one of the many who tripped over our luggage in Time Square last week we apologize.
True North hit the Big Apple in mid-July and saw nearly 30 key media members over two days. These editors were all working on their winter issues and TN was in town to introduce them to some cool winter gear during a heat wave in July.
What made this trip unique wasn’t the fact that we had so many great meetings – it’s that we had enough winter gear on hand to outfit a few families.
Our inventory included a bag full of the latest skis from Volkl, ski boots from Tecnica, snowshoes from Tubbs, après sweaters from Neve Designs, SIGG bottles, Tecnica MoonBoots and Fur boots, Kombi and Gordini gloves, base layers and earmuffs, Princeton Tec headlamps, Textronics sport bras, Turtle Fur hats, Marker goggles and ski helmets, Volkl tennis racquets and illumiNITE jackets to name a few of the items that filled our bag of goods.
It was best summed up by one of New York’s finest cab drivers who looked at our pile of goods that we tried to hide until the last moment and said: “What are you, crazy!” before refusing to allow us into his cap and pulling away. He was just one of many who left us stranded in the New York muggy heat with our pile of winter gear and our next meeting supposed to be starting in five minutes - some 20 blocks away.
“If only we had a camera!”
If you’re one of the many who tripped over our luggage in Time Square last week we apologize.
True North hit the Big Apple in mid-July and saw nearly 30 key media members over two days. These editors were all working on their winter issues and TN was in town to introduce them to some cool winter gear during a heat wave in July.
What made this trip unique wasn’t the fact that we had so many great meetings – it’s that we had enough winter gear on hand to outfit a few families.
Our inventory included a bag full of the latest skis from Volkl, ski boots from Tecnica, snowshoes from Tubbs, après sweaters from Neve Designs, SIGG bottles, Tecnica MoonBoots and Fur boots, Kombi and Gordini gloves, base layers and earmuffs, Princeton Tec headlamps, Textronics sport bras, Turtle Fur hats, Marker goggles and ski helmets, Volkl tennis racquets and illumiNITE jackets to name a few of the items that filled our bag of goods.
It was best summed up by one of New York’s finest cab drivers who looked at our pile of goods that we tried to hide until the last moment and said: “What are you, crazy!” before refusing to allow us into his cap and pulling away. He was just one of many who left us stranded in the New York muggy heat with our pile of winter gear and our next meeting supposed to be starting in five minutes - some 20 blocks away.
posted by True North at 11:08 AM
0 Comments:
Post a Comment
<< Home