TRENDCAST/06: HIGHLIGHTING THE BEST OF FITNESS, OUTDOOR AND LIFESTYLE GEAR AND ACCESSORIES
Afternoon Fitness Demo to Precede Evening Event
WHO: Outdoor, fitness and sporting goods manufacturers/vendors and interested members of the media. Open to 20-25 brands who will be displaying their latest product introductions to members of the media.
WHAT: TrendCast/06, founded and hosted by True North Brand Group in partnership with the SGMA, this is a made-for-the-media showcase of new trends and product introductions in the active lifestyle, outdoor and sporting goods industry. Products will range from fitness to footwear to outdoors to apparel to team to extreme. Prior to TrendCast, attendees are invited to attend FitCast.
TrendCast will be broken down into three zones:
Outdoor Zone: This will feature brands who target the great outdoor including gear companies like ski and snowshoe as well as outdoor apparel brands / accessories.
Fitness Zone: Brands who make state of the art work-out gear / accessories and apparel.
Lifestyle Zone: Brands who speak to the above demographics but make products geared toward that person once they get out of the gym or off the trail.
FitCast: This is a separate new event targeted to fitness media, enabling them to sample the latest work-out equipment, programs and apparel. A select list of key fitness writers and producers will be invited to sample the latest fitness equipment and experience unique fitness workouts touted by your brand, key athletes, etc. FitCast is also a great opportunity to allow media members to work out in new fitness apparel and footwear.
WHEN: June 8
3:00 pm to 5:00 pm (FitCast event)
6:00 pm to 9:00 pm (TrendCast event)
WHERE: Reebok Sports Club
160 Columbus Avenue
New York, NY
212-362-6800
WHY: TrendCast is an opportunity for manufacturers/marketers to showcase to the
media the latest trends and product introductions in the sports and fitness
industries. Also, at TrendCast, those in attendance will learn the latest sports
and fitness participation trends in the USA.
True North Brand Group, Inc. is a full service marketing and public relations firm offering brand-building solutions for brands in the lifestyle, outdoor, and athletic / fitness marketplace. For more information about True North please visit: www.truenorthpr.com
The Sporting Goods Manufacturers Association (SGMA) is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA, owner of the Sports Research Partnership®, enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.SGMA.com.
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Afternoon Fitness Demo to Precede Evening Event
WHO: Outdoor, fitness and sporting goods manufacturers/vendors and interested members of the media. Open to 20-25 brands who will be displaying their latest product introductions to members of the media.
WHAT: TrendCast/06, founded and hosted by True North Brand Group in partnership with the SGMA, this is a made-for-the-media showcase of new trends and product introductions in the active lifestyle, outdoor and sporting goods industry. Products will range from fitness to footwear to outdoors to apparel to team to extreme. Prior to TrendCast, attendees are invited to attend FitCast.
TrendCast will be broken down into three zones:
Outdoor Zone: This will feature brands who target the great outdoor including gear companies like ski and snowshoe as well as outdoor apparel brands / accessories.
Fitness Zone: Brands who make state of the art work-out gear / accessories and apparel.
Lifestyle Zone: Brands who speak to the above demographics but make products geared toward that person once they get out of the gym or off the trail.
FitCast: This is a separate new event targeted to fitness media, enabling them to sample the latest work-out equipment, programs and apparel. A select list of key fitness writers and producers will be invited to sample the latest fitness equipment and experience unique fitness workouts touted by your brand, key athletes, etc. FitCast is also a great opportunity to allow media members to work out in new fitness apparel and footwear.
WHEN: June 8
3:00 pm to 5:00 pm (FitCast event)
6:00 pm to 9:00 pm (TrendCast event)
WHERE: Reebok Sports Club
160 Columbus Avenue
New York, NY
212-362-6800
WHY: TrendCast is an opportunity for manufacturers/marketers to showcase to the
media the latest trends and product introductions in the sports and fitness
industries. Also, at TrendCast, those in attendance will learn the latest sports
and fitness participation trends in the USA.
True North Brand Group, Inc. is a full service marketing and public relations firm offering brand-building solutions for brands in the lifestyle, outdoor, and athletic / fitness marketplace. For more information about True North please visit: www.truenorthpr.com
The Sporting Goods Manufacturers Association (SGMA) is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA, owner of the Sports Research Partnership®, enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.SGMA.com.
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posted by True North at 9:11 AM
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